About this course

COURSE OVEER VIEW

• The Professional Certificate in Business and Digital Marketing program is aimed at creating Digital Marketing professionals. Students will learn most prevalent and latest technologies in the Business & Marketing Industry. It builds strong foundational skills in website Fundamentals, Digital Analytics & Client Management programs. This curriculum have Multiple Job profiles based architecture like Digital Marketing Executive, SEO Executive & Marketing Analyst etc. In this curriculum some course are Global certification mapped, will help student to clear the exam.You will get knowledge in a fields mentioned below

  Digital Analytics

  • v  Introduction to Analytics
  • v  Google Analytics
  • v  Content Performance Analysis
  • v  Visitors Analysis
  • v  Social media analytics
  • v  Insights and Taking Action

  Mobile Marketing

  • v  Landscape of Mobile Marketing
  • v  Optimizing Mobile Web
  • v  Launching Text Message Campaigns
  • v  Building Mobile Apps
  • v  App Store Optimization
  • v  Mobile Advertising
  • v  Mobile Commerce and Coupons
  • v  Mobile Marketing Plan

  Search Engine Optimization

  • v  Introduction To SEO
  • v  Keywords Research
  • v  Optimizing Content For SEO
  • v  Technical SEO
  • v  Measuring SEO Performance

  Search Engine Marketing (SEM)

PROGRESSION

After this course you will be able to enroll to other NIIT courses such as:

ITIL

MICROSOFT OFFICE 365 FOR END USERS

BUSSINESS COMMUNICATION